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Thursday, March 28 at 8:00 PM
Canada Motor Products Tune-up Chart (1962) & Edsel Owner's Manual (1959)

paper ephemera
Notes: Both books are in good condition, with beautiful mid-century modern graphics.
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Edsel is an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958 through 1960. With the Edsel brand, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. Ford invested heavily in a yearlong teaser campaign leading consumers to believe that Edsels were the cars of the future – an expectation they failed to meet. After being unveiled to the public, they were considered to be unattractive, overpriced, and overhyped. Edsels never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on Edsel development, manufacturing, and marketing.

The very name "Edsel" became a popular symbol for a commercial failure.
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General Motors of Canada incorporated Canadian Products LTD in 1920, when they established two big factories in Walkerville, in 1919.

Lot Name
Canada Motor Products Tune-up Chart (1962) & Edsel Owner's Manual (1959),
Media
paper ephemera
Size
2 books
Date
1959, 1962
Estimate
$45 -$55

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